Got Drought? Tours California

The Got Drought? Billboard campaign has taken to the road! After a successful run in Los Angeles in 2015, LUSH cosmetics decided to help our campaign travel to major cities across California. The campaign picked up again in May with a billboard in Clairemont, San Diego. This board was then recycled and installed in the[…]

Billboard Activism: Exposing the Truth about California’s Water Shortage by Jack Schwada

California-based vegan artist-activist Karen Fiorito recently launched a billboard campaign to inform residents of the Golden State about how much water goes into the animal products they consume every day. Fiorito hopes that by highlight- ing numbers she believes will be “shocking” to many Californians, they will begin to think twice about their next meals[…]