Karen Fiorito is a vegan artist, activist and curator living in Santa Monica, CA. Fiorito received her Master’s in Fine Art in Printmaking from Arizona State University and her Bachelor's of Fine Art in Printmaking from the University of the Arts in Pennsylvania. Her work has been exhibited nationally and internationally in over 100 exhibitions and featured in major publications such as Art in America, the Huffington Post, the LA Weekly, and URB Magazine. This is her third billboard project.

Alex Arinsberg stands 5’10″ was born and resides in the city of Los Angeles. Graphic design has taken him to all corners of the earth and his work can be found in such places as Rica Hotels, Urban Outfitters, Z Gallerie, Nylon, Elle, LA Weekly and Lucky Magazines, bus benches, billboards and beer-coasters. He loves Wordplay, art and cacti. He also sometimes tries to be hilarious. Alex owns and manages Smash & Grab Studio, a tiny design studio in the heart of downtown LA. His favorite emoji is "Fearful Face"